Meta description – See how to print your printouts correctly and smoothly with your print shop. Check out layout tips for professional flyer printing London.
Do you know what prints mean? Flyer printing London means distributing graphics in a limited space. It’s performed according to a hierarchy of information established by the editors and art directors of a publication. It sounds complicated. In a nutshell, it’s the task of putting the right, accurate, and clear information to your reader.
More than a work, flyer printing London is a true art. And there is no magic formula. So this is a job that is usually done by a professional. Layout is developed by a designer or media agency. Here, we’ve put together some tips for those who need to know the basics of flyer printing London. Check out:
Layout Tips for Professional Flyer Printing London
Information scale: To begin with, organize information from the most important to the least. Less is more, focusing on the most important information ends up helping to discard excess information. This way you can separate important information from superfluous information.
Branding: Try to standardize the branding of your promotional material. Align typography, color and graphics to convey customer safety and create your own visual identity.
Typography: Carefully choose the font you want to work with. Remember that it should be easy to see and understand. If the message is placed over an illustration, it’s recommended to use regular, bold or italic font. It is also recommended to use contrasting colors between the font and the image. So, it should not make the reading difficult.
Colors: Colors are fundamental and can convey different messages. We recommend using dark colors in fonts and images for light backgrounds. The reverse is also true.
Image: Choose an illustration that matches text to convey customer confidence and security.
Text: Don’t overdo the texts, as the customer may lose focus when finding too much information. We recommend clarity and objectivity.
Printing: Choose the best value. Look not only for the price, but also for the quality the flyer printing London service offers.
The ideal resolution: Mainly, we need to remember that there’re acceptable levels of resolutions for an art. Therefore, we should assume that the optimal resolution for the final image in a printout is 300dpi. To work with an image below 300dpi, you can, as long as it is no less than 200dpi. The closer it gets to 200dpi, the more it’ll be jagged and unfocused, thus impairing its impression.
Caution, there is no way to increase the dpi of an image. As much as you find any tool that does this, don’t trust it. The printer can faithfully analyze the dpi of the image. It will also alert you that the image is in low resolution. The only way to increase the dpi of an image is to reduce its size proportionally. The reverse also happens, if you expand an image (i.e. increase its size), its dpi will decrease.
Ideally, always hire a qualified professional to develop your art in the right way. If you ever need to make adjustments to your promotional material, count on our tips!